Digital Signage - How does it work?

Digital Signage - How does it work?

So how does it work? Find out the answer here!
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Digital Signage - How does it work?

Digital signage is the most up-to-date and efficient form of advertising and communications - when you need your message to reach your audience, nothing is more captivating than big screen digital signage. From a single display advertising your services to a local audience, to a series of networks updatable through any internet connected computer with a web browser, our solutions are easily deployed, adaptable over time and dynamically updatable.

 
What is it?
Easyweb Digital Signage is a one-stop solution to increasing sales, providing information and delivering your message through the use of eye catching LCD displays that carry rich media content. Information is easily updatable on the fly and can be distributed to a network of digital displays throughout the same building. Individual control over each and every screen enables you to target at branch level at the same time as carrying common content to the entire network. Dividing the LCDscreen (up to six times) allows you the flexibility to deliver common content to multiple screens while using localised content at branch level – all updatable using a web browser.
 
Why use it?
Digital signage has a number of advantages over traditional static signs - content can easily be altered, exchanged, scheduled and improved, animations can be shown and the signs can adapt to the context and audience, even interactively, all from within the comfortable confines of your company's office, allowing you the freedom and flexibility to create dynamic campaigns and deliver them to your well targeted audience at the click of a button.

Updating to digital signage also offers superior return on investment compared to traditional printed signs. An approximate time comparison between digital signage and traditional static signage is:

Digital Signage - Approx. 1 day for content creation, design, upload, schedule deployment and advertisement display.

Static Signs - Approx. 1 week for creation, printing, distribution and advertisement display.

The speed at which digital signage can be deployed means time specific delivery and real time updates all become a reality. Keeping your advertising fresh and relevant will provide your product with extra power, punch and cut-through in today’s competitive markets – all of which can be achieved without the pressure of huge distribution costs or printing deadlines.

How can Digital Signage be applied?
Digital signage is a versatile piece of equipment and is frequently used for the following applications: advertising, brand building, influencing customer behavior, public information, internal information, entertaining customers, enhancing customer experience & enhancing the business environment.

Who uses it & where can it be seen? 
Digital signage is primarily found in hospitality, corporate communications, education, out of home advertising and retail industries. On your travels you may frequently encounter digital signage in airports, offices, cinemas, banks, museums, hotels, pubs, clubs, restaurants, schools, shopping malls, sports venues, universities and visitor's centres.
 
Easyweb has to date successfully installed digital signage in visitor's centres and shopping malls with further commissions currently in progress.
 
 
Features included with our service
We offer a complete Digital Signage solution which involves consultation and design, shopfitting, software, signage implementation and regular technical support. We will also process and update the information to be displayed on your digital signage as and when you require. Alternatively, you can purchase the equipment and manage your data at your own free will.
 
The Digital signage we supply consists of a screen of your choosing, an internet connected player and a server ready to provide content. We also offer the following options with our service:
  • Touch screen or non touch screen, depending upon the signage you choose.
  • Instant messaging i.e emergency alerts which can be updated on the spot in just a matter of minutes.
Is the software used secure?
 
Security isn't a dirty word and sometimes it pays to be paranoid; you wouldn't want your information or well targeted advertising campaign smeared by a hacker with an alternative agenda. To prevent this unlikely scenario we have endeavoured to make sure that the Easyweb digital signage you buy is fully equipped with the security software you need to go about protecting your business. In doing so, we make sure your network is consistently secure even if unauthorised users gain access to your PC.

If you have any further questions about the service then give us a call on 1300 135249. We'll be happy to help!

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